Fashion meets code
L’Oréal is, without a doubt, one of the biggest brands in the fashion industry. For such a large and recognized corporation, it is essential that their communication outlets are as up-to-date and modern as their brand.
It was extremely important for L’Oréal, that the website was an extension of their brand. A representation of their products.
The website should, therefore, be of the highest quality- This is why L’Oréal has chosen HTML24 for developing and maintenance of this new worldwide website.
New website and a new look
There was a particular focus on looks and functionality. L’Oréal is huge and has millions of customers worldwide. Therefore, it is crucial that L’Oréal can reach all their many customers and that all visitors will get the full experience of the new Redken website.
Since many of L’Oréal’s customers go online via smartphones, particular attention was paid to the mobile website. The website was therefore developed responsive so that it works perfectly crossing all platforms.
Among the requirements that were to be met, included:
- Responsive – Works perfectly on all platforms
- “Find your Redken Salon’’-page
- Full product overview
- Great presentation
- Subscriptions for blogs/articles
In addition, the website should be able to handle the many users and many languages.
We are incredibly proud of the final result. The website works seamlessly and is a great extension of Redken’s brand.
Visit Redken.dk here!