HTML24 has developed L'Oréal Redken's new international website. The website is an integral part of L'Oréal’s marketing of Redken in the United States and the Nordic Region

Fashion meets code

L’Oréal is, without a doubt, one of the biggest brands in the fashion industry. For such a large and recognized corporation, it is essential that their communication outlets are as up-to-date and modern as their brand.

It was extremely important for L’Oréal, that the website was an extension of their brand. A representation of their products.

The website should, therefore, be of the highest quality- This is why L’Oréal has chosen HTML24 for developing and maintenance of this new worldwide website.

New website and a new look

There was a particular focus on looks and functionality. L’Oréal is huge and has millions of customers worldwide. Therefore, it is crucial that L’Oréal can reach all their many customers and that all visitors will get the full experience of the new Redken website.

Since many of L’Oréal’s customers go online via smartphones, particular attention was paid to the mobile website. The website was therefore developed responsive so that it works perfectly crossing all platforms.

Among the requirements that were to be met, included:

  • Responsive – Works perfectly on all platforms
  • “Find your Redken Salon’’-page
  • Full product overview
  • Great presentation
  • Subscriptions for blogs/articles

In addition, the website should be able to handle the many users and many languages.

We are incredibly proud of the final result. The website works seamlessly and is a great extension of Redken’s brand.


WordPress, Responsive design, PHP, HTML5, CSS3, JavaScript, jQuery, Ajax API integration, MySQL.


45 days


3.074 lines


Dominik Chomicki, Emil Knudsen, Sara Vicente

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User-friendly backend

HTML24 developed a complete WordPress solution for L’Oréal, that is used throughout the Nordic region. The user-friendly WordPress CMS makes it easy for employees to add new products, images and descriptions to the website. As a result, the tasks are not spelt to the IT experts.

It was of utmost importance that the website could easily be expanded and be customized for the rest of the world. HTML24 has taken care of this requirement, so the website can easily be cloned to other countries and languages.

With PHP and JavaScript, the website was coded responsively and looks great, regardless of whether the site is accessed from mobile, tablet or PC.


After the great success of the website, HTML24 was contacted by L’Oréal USA, whose website we now support. Both L’Oréal from the North region and from the States are given increased security, stability and support provided by HTML24.

In addition to the Redken brand, HTML24 has helped L’Oréal with several projects for Biotherm and Lancôme.

Do you want an equally beautiful and well-functioning site like Redken? Contact us today!

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Bo Møller, CEO.

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