Dynamics NAV and WooCommerce integration: Løwener improves customer's experience and minimizes administrative tasks through digitalization

From 1889 to 2019

Løwener is a well-reputed company, that is a supplier to large Danish and foreign industrial companies. For 130 years Løwener has been trading and offering industrial products, machinery, and solutions for industries, contractors, the auto and transport industry as well as the public sector in Denmark and internationally. Løwener is experiencing constant growth and they are striving to provide a great value to their customers. 

A key factor for a digital growth

Løwener was searching for a digital agency which could take over and further develop their current website. The goal was to create a user-friendly website and automate as many internal processes as possible. In this way, the company can focus on their core activities and avoid additional manual work. 

Since HTML24 took over hosting and development of Løwener’s webshop, we have built:

  • Integration between Woocommerce and Dynamics NAV
  • Improving the existing website into the webshop
  • Technical SEO optimization
  • Responsive design of the website

Dynamics NAV & WooCommerce

The aim was to create a dynamic B2B webshop with fast access to products and other important information. In this way, the company is able to provide better customer service and build a strong relationship with them on a single platform. The integration between Woocommerce and Løwener’s ERP system Dynamics NAV (Navision) saves a lot of time for the employees by minimizing repetitive administrative tasks. 


WordPress, PHP, Docker, SOAP API, RabbitMQ, HTML, CSS, JavaScript, Git


45 days


6.345 lines


Andrius Bendikas, Wirawan Sanusi, Babis Georgopoulos

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Efficiency and growth

The new B2B webshop aims to provide an effective way for Løwener to grow with low expenses. Due to that, the company can take advantage of the opportunities in the digital market and optimize their sales process.

Automation of workflow

HTML24 developed an API-integration between their webshop (WordPress+WooCommerce) and ERP system Dynamics NAV (Navision), which automates the communication between the two systems. The integration will synchronize the exchange of information about products, storage, price an more, between the webshop and the ERP. This in return, automates lots of manual processes and saves time.

Fully responsive and improved navigation.

HTML24 ensured that the website is accessible via all browsers and platforms. A fully responsive website allows the users to go on the website through different screen sizes. As Løwener has wide product length, the navigation on the website was made in a way that the user can easily operate through and find what they are interested in quickly. HTML24 is also responsible for maintaining the website up-to-date.

Stronger together

It has been an amazing journey, and a sheer pleasure to work with Løwener. We’ve had a great time developing the thier new online platform, and we’re looking forward to any and all future projects, that we might do for Løwener.

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We can help you find your way through the digital landscape. Contact us today, and let us guide you.

+45 4241 6160 or

Bo Møller, CEO.

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