As an organization for leaders, Lederne depends on a constant influx of new members, and the main tool in this work is the campaign site e.lederne.dk. Lederne are using vast resources to drive traffic to the page through, among others, Google advertising, and it is therefore essential that the page and the registration form always function optimally.
“The uptime should be very high, and we must be sure that we receive the information that potential members enter. If it is down for just a single day, it is really critical for us, so it is important that HTML24 is very quick to respond if there is a need for it,” says Digital Marketing Manager at Lederne, Claus Bermann.
E-Lederne is built in WordPress with a Wufoo form that sends information to Lederne’s CRM system. HTML24, among others, has optimized the registration form so that it also sends information about what the person has searched for to find the site.
To ensure that no data is lost, HTML24 has built an additional security solution that transmits data by email as a backup.
“It’s a simple solution, but it works and it is the most important for us. Therefore we have a service agreement with HTML24 so that they have a responsibility to maintain and update everything that needs to be updated, so the site’s uptime can be kept high”, says Claus Bermann.