For the past 31 years, Grøn Koncert has become an institution in Danish music and cultural life. Last summer, thousands of people flooded through the entrance to a total of eight concerts around the country. Grøn Koncert is not only Denmark’s biggest music festival, but also Northern Europe’s biggest concert tour of its kind.
Wibroe, Duckert and Partners contacted HTML24 in March 2013 to enter into a partnership to develop a new website for Grøn Koncert. Muskelsvindfonden (Muscular Dystrophy Foundation) described their vision for the new site as follows:
“It was important for us that the design was partly modern, but at the same time we wanted it to conform with the Grøn Koncert brand and many of the related associations. At the same time it should be a practical site, which ensured that users can easily and quickly find concert, and other relevant information.”
HTML24 contributed to the design, but it was especially in relation to the development of ideas and structure that it was possible to make a difference. Since the desired website should contain a wide range of functionalities, it was coded in Umbraco, which excels in handling larger and more complex solutions. Among others, there was a desire to make use of live Instagram and Twitter feeds, therefore HTML24 produced a service that “listens” and downloads the latest tweets and photos. In other words, in 2013 the user could use the hashtag #GK16 on updates, which were then posted on a news feed on the website. Even in 2016, Grøn Koncert, Tuborg and Muskelsvindfonden (Muscular Dystrophy Foundation) are regular customers at HTML24.
At the same time, the website facilitates a smart service for artists – a login to their own private area that contains all the information that they need.
Advanced news management
Dynamic program overview
Emergency brake (a site which takes over in case of downtime)
The result was a beautiful and modern website which was so well received that it continues to be used for Grøn Koncert in 2016 and 2017.