The toy producer GA-Import A/S has put power on their store. The printed product catalog with puzzles and soft guns has been filed and replaced with a B2B webshop and an app for sellers that is used to quickly display goods and make orders on customers visits.
“We began to feel the customers’ needs for self-service, and at the same time, I wanted our salesmen to spend time with their customers better, instead of spending time listing standard orders, they should speak strategy and future” says Henrik Pedersen, CEO of GA-Import.
A supplier for all
The new reality should, however, be created from scratch, and Henrik Pedersen wanted a supplier that could handle both webshop, ERP and design. A cornerstone of the project was the integration of the company’s IT systems.
“It is easy to find agencies that are skilled with Umbraco or Dynamics NAV or design. But there are not many who can do it all.We had a couple of agencies that can help us with the projects, but we chose to go with HTML24 because they seemed deeply competent and were able to explain in plain Danish. HTML24 could provide the right solution that will help us optimize business efficiency and automate manual processes” says Henrik Pedersen.
“Throughout the development process, they were good at asking what we really wanted and they discovered important issues that we were not able to see before” he says.
Direct dialogue with the developers
From start to finish the overall solution was in the air. The development process took time, and according to Henrik Pedersen, there was a process of direct dialogue and ongoing expectation.
“It was a huge advantage for us that we only needed to relate to one supplier and that the dialogue was so direct. We had direct contact with the developers so that communication was not filtered through several teams of project managers” says Henrik Pedersen.
Visit GA-Import here!