Young Danes are in debt a little under 1.4 billion DKK. Armed with HTML24 as their digital agency, Finans Danmark brings financial responsibility to light with Pengeuge 2017.

Money Week

Through the annual Pengeuge (Money week), Finans Danmark teaches young Danes about financial responsibility.

Pengeuge’s purpose is to teach Danes to better manage their economy and finance, providing a better understanding in these two areas. Both areas being a major problem among young people.

One of the results in the report with figures from RKI [The Danish Register of Credit Information] show that 50,000 young people between the ages of 18 and 30 are registered as bad payers. It is primarily because they do not pay the bill for their mobile phone or newly purchased tablet” says senior economist at Finans Danmark, Solveig Råberg Tingey.

Educational Purpose

Once a year, Finans Danmark holds Pengeuge. In addition, they prepare educational materials, movies, The Pengeuge quiz and more. Primary schools get a week of financial and economic understanding among students in 7-8th grade.

Following an in-depth analysis of Danish digital agencies on the market, HTML24 was chosen as a digital supplier of Pengeuge 2017’s online browser-based quiz.

We are extremely ambitious about Pengeuge because it is important to teach Danish youth about financial understanding. Therefore, we sought a supplier who could understand our vision and meet our requirements and expectations” says Mads Rørvig, Finans Danmark

Despite Pengeuge’s main target group being the young students, Finans Danmark has the vision of spreading the message of responsible economy to as many Danes as possible. Therefore, in addition to the schools prefered credential and login system – UNI-Login, a Facebook login was implemented as well. Now, people from all over Denmark can access the quiz. The quiz was optimized for PC, mobile and tablet so all quiz participants can battle across all platforms.


UNI•Login, Facebook integration, JavaScript, PHP, Elastic-database for statistik


16 days


13,547 lines


Bjarke Larsen, Sara Vicente Jimenez

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Next up: The EU!

It was central that the Pengeuge quiz worked perfectly on all platforms and operated steadily and solidly. The Pengeuge quiz was coded to be robust and was completed in 2017 over 21,000 times!

The Pengeuge quiz has exceeded all expectations. We are proud of all the young people who have had the courage to complete it!”- Mads Rørvig, Finans Danmark.

We at HTML24 have been really pleased to work with Finans Danmark, and we are pleased that Finans Danmark thinks the same about us: “HTML24 has been a reliable company to work with and the quiz has been so successful that our partners in the rest of the EU are going to implement it. Hopefully, we can help educate even more European youngsters in financial understanding.”- Mads Rørvig, Finans Danmark.

We thank Finans Danmark for this year’s Pengeuge, and we look forward to next years!

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