Can you imagine the internet without web search engines? If you are old enough, you may even have glimpses from those times.
There was no easy way to find information on the internet back in the “Good Old Days.” It was expected of you to know the exact website address and topic, which you were looking for. Nowadays, all information is found and presented to the user extremely fast.
As technology is gradually developing, new ways to dig information are made available to us.
Voice search is getting a lot of attention from the big brands lately. Even if it may seem like a brand-new concept, voice search has been around for years. In fact, Google has been developing and testing several different voice assistants since 2002.
We have all probably heard about “Hey Siri” or “Hey Google.” With a simple voice command, you can find information about the weather, play a song from Spotify, find opening hours at a particular restaurant and much more.
The development of voice search in the last few years has been incredible, maybe even spectacular. It has meant that we very soon have the opportunity to exchange text searches with voice searches both via mobile phone, via computer and via Home Assistants. The companies who are providing voice search through their own platforms and and devices are currently Apple’s HomePod/Siri, Amazon’s Echo/Alexa, Microsoft’s Cortana, Google Home/Assistant Voice Search, and Alibaba’s Tmall Genie.
In the United States, they have done a lot of research on voice search, both about when, how often, why and what we are using voice search for. Even Google, which introduced the topic in 2002, is still developing and testing their voice assistant as they predict a bright future for voice search.
When we first got introduced to Siri back then in 2011. We were not always sure if we could count that she would understand us. It was very necessary to speak slowly and clearly, as there was a small chance of her finding the most relevant answer.
Today, the development has improved significantly. The artificial intelligence of virtual assistants can understand more complicated commands, which has made text searching a much slower process.
An example could be when you are going on a vacation. You want to figure out what could be fun to do and see in London, which mean you will probably follow the 5 following steps;
It is a very long process, which we all can relate to. This process is shortened by three steps when doing a voice search. Simply pull out your mobile phone and talk to it.
It may sound a little strange and weird that you “just have to talk to your mobile phone.” But if you are old enough, it also sounded strange and very weird that we “just had to touch a screen,” instead of pressing the buttons on our old Nokia or Sony Ericsson mobile phone.
With voice search, it is going to be a much faster, easier and more convenient way to get from A to B. You ask your voice assistant, who in a short time will load all the data from various websites and afterwards presents the answer to you. This will eliminates the need to search through numerous Google results, which both can be very frustrating and take lots of your time. That is what your digital assistant will do for you.
There is no way that we can predict what the future will bring us. We can always try to predict the new trends, but we can never be 100 percent sure about it.
In recent years, Google has invested a lot on voice search and Rich Snippets & Info Boxes. And their focus on optimizing voice search has caused the search engine optimization drama between voice search and text search.
Keywords will turn into sentences, rather than being concise and accurate, as we know it today. The purpose of voice search is, as described earlier, to make it faster, easier and more convenient for the consumers, which is why voice search might be the new way to find most informations.
We have therefore analyzed 3 most important points, which are important to focus on when optimizing your search engine optimization for voice search:
Most people do not speak in the same way as when they are writing. Therefore, voice searches often become longer and more specific. This means that you need to make sure that your content will provide short but very accurate answers to users and potential customers’ questions about your product or service.
For instance, if we address earlier example of ‘what could be fun to do and see in London’. A user may type “Attractions in London” or “London vacation,” giving the search engine virtually nothing when it comes to intent. But if a user were to indicate a specific purpose for their search, such as, “where can I best experience the English music culture in London?” his or her intent comes through clearly. For marketers, these natural language queries help them to serve those folks appropriately.
If you are a company that is in the experience and tourism industry, then you need to think about all the topics that users may have within your industry.
Many people use voice search when they are looking for something right where they are. Maybe a specific store, a specific attraction that will only be there during that day, or maybe something completely different. Therefore, it is a necessity that you must consider local search engine optimization, when you optimize your site for voice search.